Transformation

How to reduce customer acquisition costs while remaining true to the brand.

Cognitive One delivered American Express a direct mail campaign that focuses on the core expense management solutions that field sales reps cited as the current market motivator; expense management benefits using the Card versus writing company checks. We then illustrated the comparisons in eye-catching and provocative graphics; transforming the verbal sales pitch into a high-impact lead generation tool with a low impact on budget—at a 95% cost reduction.

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