How to reduce customer acquisition costs while remaining true to the brand.

Cognitive One delivered American Express a direct mail campaign that focuses on the core expense management solutions that field sales reps cited as the current market motivator; expense management benefits using the Card versus writing company checks. We then illustrated the comparisons in eye-catching and provocative graphics; transforming the verbal sales pitch into a high-impact lead generation tool with a low impact on budget—at a 95% cost reduction.

Leave a Reply

Your email address will not be published. Required fields are marked *