Brand Launch

Creating a new brand that would resonate with high net worth global travelers.

The founders at Parallel had spent nearly two years on their business plan and had hired operational experts to deliver 5-star service to members. The club required a base of 25 members at an average of $500K deposit before it could officially launch. The original sales and marketing team was unfamiliar with the nuances of creating the right atmosphere for achieving launch momentum and the founders searched for answers.

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