Creating a new brand that would resonate with high net worth global travelers.
Cognitive One’s strategic and creative director Mark Cain was tapped to work with other industry veterans to craft a plan that would secure the necessary core memberships for launch. Tony Camberlango assembled the initial real estate portfolio that would attract the high-end demographic Parallel targeted. Dr. Fran Pirozzolo set out to build a new, more fully-developed team dynamic plan. Relationships with national and international travel clubs, magazine and distribution partners were engaged. Soon, the results would come to fruition.