Creating unique brand position to establish higher ground in a heated marketplace.
Cognitive One team members, Mark Cain and Dr. Fran Pirozzolo lead transitional marketing and management teams through a deep-dive analysis of both companies. The management visions required alignment, so Fran worked with each individual and the company as a collective team to build cohesion. Mark developed a brand strategy that focused on a “Collector’s Mentality” as a means to connect the exceptional real estate portfolio with the ultra high net worth target audience and the Solstice Collection was born.