Creating unique brand position to establish higher ground in a heated marketplace.

A critical focus of the newly consolidated Solstice Collection brand was to earn recognition as the Best of The Best according to Robb Report. The  strategy was to deliver the experience of membership to the editors who determined The Best—in a way that would eventually earn Solstice Collection back-to-back Best of The Best recognition, a doubling of membership base with 35-percent price increases and hospitality marketing awards for the transformational marketing team.

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