Rapid re-branding of a hallmark resort property in time for the U.S. World Cup.
Cognitive One immediately set out to design, develop and deliver a market strategy with the client that required a dedicated creative team and tactical support that facilitated the rapid roll out strategy that included hotel re-brand from head-to-toe, spa repositioning, restaurant brand development, group and meeting department collateral development; along with event marketing support for multiple U.S. World Cup events at The Peaks.