Rapid re-branding of a hallmark resort property in time for the U.S. World Cup.

The creative approach supported The Peaks stature as a landmark resort in Telluride, Colorado; given new life—in parallel with the spa’s own charter as a center of renewal. The Spa at The Peaks collateral and marketing campaign positioned the destination spa as the premier spa in Colorado, while the restaurant brand we created, Palmyra, became the place to ignite flames of culinary passion—and Telluride’s toughest reservation. Both revenue and reservation benchmarks were surpassed while competitors were measured and left wanting.

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