Freeing Brands From 110v Outlets

Put Your Brand on the Move with Apple and Android Apps

There’s an already built-in audience for your business on the web. Setting your brand loose with a mobile app by Cognitive One is smart and surprisingly cost effective.

Brands simply must migrate to mobile device platforms that include iPhone, Android, Windows Mobile and Blackberry operating systems. Here’s why– although mobile browsers remain the most popular way of accessing social media via mobile device, with 42.3 million users according to comScore, they’re being rapidly overtaken by mobile apps. The mobile browser figure represents a 24% increase over last year’s figure of 34.2 million, while the number using mobile apps to access social media jumped 126% from 17 million to 38.5 million.

About 23.4% of the U.S. population is accessing social media through mobile devices on a monthly basis, and as one might expect, the proportion is even higher among people who own smartphones — three out of five, according to Mark Donovan, comScore’s senior vice-president for mobile. And the monthly measure only tells part of the story, as a big subset accesses social media via mobile devices every day, with nearly 40 million Americans checking in on a daily basis — up 58% from 25.3 million last year.

Migrating your brand to a mobile application platform with Cognitive One will increase your exposure within social media circles and increase user engagement (sales conversions). Most brands can make the transition to mobile quickly (within 60 days) and costs are relative to the scope of the project, but range anywhere from $20,000-$40,000 (but can be more for larger projects). Ask us for initial cost estimate to unleash your brand from the 110-volt outlet.

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