Here’s a quick ethos to consider as you make a determination from your choices:
We think of a brand not as an inanimate thing, but rather as a living creature with emotions and a past, present and future — maybe a dog, for example. So, if a brand or brand change idea that’s been kicked around the room like the town dog returns as the ultimate solution, then embrace it like it’s the old best friend it was meant to be; let it warm up by the fire, give it a treat and gentle pat to make it loyal for life. All dogs die—there’s another one out there with a client’s name on it. It knows nothing about them, and them — nothing about it. We somehow help you find each other. We help you train it up right or tell you to give it away because there are no bad dogs, just bad owners. In conclusion, we’ll tell you when it’s time to take the old one in from the cold, teach the new one to turn tricks and bluntly tell you when to let a good one go so it can flourish in a better home.