Your brand is what Consumers, Employees, Investors, Partners and Press think it is.
Our job is to make sure that your Brand Core is what you want them to think it is and to build a pathway, with you, that makes them emotionally bond to it. Cognitive One takes a strategic approach to discovering your Brand Core by carefully listening to and understanding the promises and claims it makes. Then, by assessing its values and relationships with your key audiences, we are able to define the unique Brand Core propositions and link them to the perceptions of each defined audience.
During the Cognitive One Brand Core Process we create a three-dimensional “objects, attributes and links” model of your brand that utilizes Synthetic Thinking and Analysis to define the actors, roles and connections to the brand in ways that create linkages among them all. It’s a one-of-a-kind approach to defining the brand as a model that builds a 3D view of your Core.