Discover It

Your brand is what Consumers, Employees, Investors, Partners and Press think it is.

Our job is to make sure that your Brand Core is what you want them to think it is and to build a pathway, with you, that makes them emotionally bond to it.  Cognitive One takes a strategic approach to discovering your Brand Core by carefully listening to and understanding the promises and claims it makes.  Then, by assessing its values and relationships with your key audiences, we are able to define the unique Brand Core propositions and link them to the perceptions of each defined audience.


During the Cognitive One Brand Core Process we create a three-dimensional “objects, attributes and links” model of your brand that utilizes Synthetic Thinking and Analysis to define the actors, roles and connections to the brand in ways that create linkages among them all. It’s a one-of-a-kind approach to defining the brand as a model that builds a 3D view of your Core.

Benefit by Undergoing the Brand Core Process

Discover the inner workings of your brand to keep it firing

Emerging, Mature, and Merging brands can all benefit from our Brand Core process that establishes the connections to your team and customers. Read More

Need a Social Media Marketing Transfusion?

Get a brand boost from our online activation alchemists

You've heard a lot about Social Media but have some questions about how it works for your brand. We've cracked the code at Cognitive One. Read More

Get the Right Spin on Your Brand Message

Your brand has a story dying to get out. We'll pitch It.

A well planned public relations strategy will educate your audience and position you as the go-to brand. Read More

Freeing Brands from 110v Outlets

Put your brand on the move with iOS and Android apps

There's an already built-in audience for your business on the web. Setting your brand loose with a mobile app by Cognitive One is smart and simple. Read More

Feeding the Seeds of Your Innovation

We've got the Dreamers, Doers, and Believers covered

First, combine the resources of a full-service marketing company and then add the venture capital. Shake it up. Olive optional. Read More

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