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Express It

Does your brand name and attributes translate well internationally? Read on.

We’re sure you’ve heard the story about the Chevy Nova—meaning a new celestial object in English—but in Spanish it translates to mean, “Doesn’t go!” Needless to say, Nova sales were dismal.

 

The problem with the story is that it isn’t true. In fact, the Chevy Nova was very successful in Latin America, but the urban legend of a major brand communication snafu at Chevrolet remains alive today. The lesson learned here is that brand perception—how it is managed and communicated, is terribly important.

 

Cognitive One delivers a strategic communications plan that considers design, a unique brand lexicon, color studies and how your audiences interact with the brand online, in person, by reputation and in print. We deliver strategy with tactical, actionable communication tools to make it all, “go”.

Benefit by Undergoing the Brand Core Process

Discover the inner workings of your brand to keep it firing

Emerging, Mature, and Merging brands can all benefit from our Brand Core process that establishes the connections to your team and customers. Read More

Need a Social Media Marketing Transfusion?

Get a brand boost from our online activation alchemists

You've heard a lot about Social Media but have some questions about how it works for your brand. We've cracked the code at Cognitive One. Read More

Get the Right Spin on Your Brand Message

Your brand has a story dying to get out. We'll pitch It.

A well planned public relations strategy will educate your audience and position you as the go-to brand. Read More

Freeing Brands from 110v Outlets

Put your brand on the move with iOS and Android apps

There's an already built-in audience for your business on the web. Setting your brand loose with a mobile app by Cognitive One is smart and simple. Read More

Feeding the Seeds of Your Innovation

We've got the Dreamers, Doers, and Believers covered

First, combine the resources of a full-service marketing company and then add the venture capital. Shake it up. Olive optional. Read More

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