Express It

Does your brand name and attributes translate well internationally? Read on.

We’re sure you’ve heard the story about the Chevy Nova—meaning a new celestial object in English—but in Spanish it translates to mean, “Doesn’t go!” Needless to say, Nova sales were dismal.


The problem with the story is that it isn’t true. In fact, the Chevy Nova was very successful in Latin America, but the urban legend of a major brand communication snafu at Chevrolet remains alive today. The lesson learned here is that brand perception—how it is managed and communicated, is terribly important.


Cognitive One delivers a strategic communications plan that considers design, a unique brand lexicon, color studies and how your audiences interact with the brand online, in person, by reputation and in print. We deliver strategy with tactical, actionable communication tools to make it all, “go”.

Leave a Reply

Your email address will not be published. Required fields are marked *