Package It

You can learn a lot about packaging from a guy like Steve Martin.

“I want to buy eight hot dogs and eight hot dog buns to go with them. But no one sells eight hot dog buns. They only sell twelve hot dog buns. So I end up paying for four buns I don’t need. So I am removing the superfluous buns. Yeah. And you want to know why? Because some big-shot over at the wiener company got together with some big-shot over at the bun company and decided to rip off the American public!”
–Steve Martin as George Banks in Father of the Bride, 1991


Cognitive One evaluates the entire process and delivers a comprehensive solution. We begin with lead generation techniques, then build an efficient and productive sales process, supplement it with sales tools and top it off with winning sales techniques. We create feedback opportunities in order to make certain that it all complements the Brand Core—much like a perfectly matched set of hot dogs and buns—if you could buy them that way.

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