Creating a new brand that would resonate with high net worth global travelers.
Within 120 days from engagement, Parallel was re-branded, repositioned and able to secure more than 25 Founding Members at the $500K average—a task that every competitor in the industry recognized and admired. Soon, Parallel was held as the highest standard in member acquisition, service and operations. Flush with cash, the club pursued a strategic growth opportunity; ultimately merging with Solstice just six months after launch and driving an incredible valuation because of its meteoric rise as an organizational powerhouse.