Deliver a comprehensive strategy to sell condo hotel units in a down economy.
The Peaks Capital Partners vision for the purchase and turnaround of The Peaks Resort & Spa in Telluride, Colorado was to convert and sell remodeled suites and studios as whole ownership condos, managed by Grand Heritage. To successfully launch the program, Cognitive One was tapped again to deliver at the drop of a hat.
Without overstating the condition most developers were facing during the real estate crisis, the environment was unstable and consumers were suspect of fractional or condo hotel sales in most markets. Condo sales at The Peaks would require many tactical support initiatives to achieve any momentum.