Deliver an actionable sales program to support St. Andrews Grand at The Old Course.
Wasserman Real Estate Capital set out to renovate the historic hotel located next to the home of golf- The Old Course at St. Andrews. The complete renovation contemplated a full set of amenities that exceeded golf access and services–it would rival private lifestyle services from any five-star resort. Only 115 individuals from around the world would be lucky enough to call St. Andrews Grand their home next to golf’s greatest course. Was the history of St. Andrews and golf’s birthplace enough of a story to sell these rare collectible condos?